Why (again)?

DSC01045 Today, let me expand a little on the topic of the “why”, in particular on the “why should you care”

Healthier foodУлитки

Less environment impact

People are able to cultivate special variety of vegetables, today not sold anymore because considered too delicate and therefore not profitable by the big industry.

By |May 4th, 2015|Categories: Blog|Tags: , |Comments Off on Why (again)?


There are two great days in a person’s life – the day we are born and the day we discover why.
(William Barclay)

Let me try to fulfill my promise to answer all your questions. Today’s blog will deal with the “why” we are doing all this.
We are developing a product. It will help you growing your vegetables at home. Nice. But… why?
Good question, that in reality can be translated to “why are we doing this?” and “why should you care?”.

The answer to the first question is that we really want to improve the health of our magnificent planet and the people living on it. The motivation that keep us waking up early in the morning and go late to bed is that we want give our contribution in saving the world. Of course, there are many ways. We tried to candidate to the Miss Universe contest since it seems that saving the world is the common goal of all the candidates, but without success. So we went back to what we are good in: inventing things (and having fun).

We believe that the current state of the food production chain is not sustainable for the long term. Take a look to the vegetable production. Food is cultivated in remote areas using intensive agricultural methods. You know what it means. Chemical nutrients, pesticides, herbicides, and fungicides are pumped into an otherwise dead ground. Water is sprinkled with a great use of energy and mostly wasted into the land and air. And then what? Vegetables are harvested almost raw weeks before consumption, they are stored in refrigerators and then they are transported for thousands of kilometers to arrive on your table.

It is happening every day. Does it sound good to you? To us, no. So we decided to do something.

We aim to bring back food production close to the consumer. It used to be this way, but globalization changed everything. We promote local production and local consumption. We are lucky to live in a country (Switzerland) that has the chance to grow its own food (not completely exploited, however), but we recognize that not all the big cities or areas of the planet have this possibility. We are working on solving this problem. We are developing a solution that will enable everybody to grow his own food directly in the kitchen, basement or wherever you prefer. Imagine that near your fridge you have another closet containing and growing fresh and nutritious vegetables. Wouldn’t be fantastic? It may sound futuristic, but it could be a reality in a not so far future.

Remember that the first cars and the first refrigerators were considered too futuristic and without future. Look at them now.

By |April 28th, 2015|Categories: Blog|Tags: , |Comments Off on Why?

Time for an update

DSC01040 The time for an update has come. We’ve been quite silent lately because… well, we were working…
I hear you saying “Ok, great… but working at what?”, along with other questions like:

Well, all excellent questions that I will try to answer with the next blog posts. Stay tuned!

Let’s start with the most asked question: how can I deposit $1M on your bank account? That’s easy, just contact us and we will arrange the transfer. But be quick, we have dozen people lined up waiting…
Jokes apart, if you are interested I will discuss our financing plans in one of the next posts.

The second most asked question is what we are currently working at. Let me give you a quick overview of our development plan. In short, we are developing devices to allow everyone to grow healthy vegetables at home. Yes, everyone, even you that don’t have the green thumb.

A bit of context. We are a team of inventors and we are doing what we like most: developing useful solutions to interesting problems. We spent the past two years working on proof of concepts and prototypes, testing materials, techniques and ideas. We focused our researches on hydroponic since it demonstrated the best way. We built dozens of electronic boards, wrote thousands of software code lines, changed our development platform a couple of times, sacrificed hundreds young shoots for the love of science. And now it is time for the results.

I’m glad to announce that the result of our endless working nights is coming. The first incarnation of our product will be in the form of a rugged hydroponic controller for DIY lovers. I don’t want to disclose too many details yet (so that I have material for another post), but be sure that it will revolutionize the way hydroponic aficionados operate their equipment. No more stupid timers! Welcome to the next generation.

We already have a working prototype and we are currently waiting to receive an upgraded version in a couple of weeks. After the due firmware modifications, we plan to start the beta testing phase with some selected partners (if you are interested, let us know). When we will completely satisfied of the performance and quality, we will release it.

From now on, I would like to share our journey with you, so I invite you to come back often and subscribe to our newsletter. And of course, the most important thing: share your thoughts and questions in the comments below. YOU are the reason of our work.

See you soon!

By |April 20th, 2015|Categories: Blog|Tags: , , |Comments Off on Time for an update